Small Business Prices analyses the top industries and countries for a graduate career trajectory to reveal the best places for Gen Z to work in a post-pandemic world
Gen Z is the largest generation in human history, and over the next 10 years, 1.3 billion of its members will enter the global workforce. However, the Covid-19 pandemic has meant that this new generation is entering one of the toughest job markets in decades.
Small Business Prices analysed the top industries for Gen Z, looking at the number of jobs, salary expectations, social orientation and face-to-face contact to reveal the top positions where Gen Z will thrive. The research was conducted on a global scale to highlight the top cities and countries around the world where Gen Z has the most potential to succeed.
The 10 most popular career paths for Generation Z to work
Elementary trades such as selling goods, providing services, delivering or door keeping rank as the most popular profession for Gen Z to pursue a career in a post-pandemic world. The enticing starting salary of £33,000 can grow to nearly double at £64,000 for committed workers and the profession provides 17,000 jobs to the Gen Z demographic in the UK alone.
Sales occupations and health and social care professions are the next most popular option for Gen Z graduates and school leavers. Sales occupations account for a staggering 17.5% of the Gen Z working population, providing 124,000 jobs each year to Gen Z alone.
|Job Description (18-21 years)||Social Orientation||Face-to-Face Contact||Average Salary||Overall Score|
|1. Service occupations||69||100||£44,829||7.1|
|3. Health and social care||92||100||£30,004||5.8|
|4. Business and public service||66||86||£35,979||4.7|
|6. Technical occupations||53||93||£40,317||5.1|
|7. Construction and building trades||69||100||£26,075||4.5|
|8. Science and engineering professionals||51||92||£37,528||4.6|
|9. Healthcare workers||86||99||£25,323||4.7|
|10. Personal service occupations||76||97||£26,080||5.5|
The top 10 most social roles for Generation Z who want social interaction at work
While Gen Z may have grown up surrounded by technology and social media, they still prioritise face-to-face contact as one of the top requirements for choosing a career path. According to a survey by the World Economic Forum, 72% of Gen Z prefer face-to-face conversation over digital conversations at work.
Health and social care professions are the most popular for Gen Z who’s necessity for face-to-face contact is further intensified by the Covid-19 pandemic, which allowed even less exposure to peers in a workplace setting. Leisure and travel are the next most popular professions followed by sales occupations and teaching professions which offer the most in terms of social interaction for Gen Z.
Job Description (18-21 years) Social Orientation Face-to-Face Contact Entry level Salary Average Salary Highest Salary
1. Health and social care 92 100 £23,000 £30,004 £38,000
2. Healthcare workers 86 99 £21,000 £25,323 £36,000
3. Leisure, travel and related personal service 86 90 £12,000 £17,770 £28,000
4. Sales 82 99 £16,000 £22,259 £46,000
5. Teaching 81 82 £21,000 £29,430 £42,000
6. Protective service 77 93 £21,000 £29,813 £41,000
7. Personal service 76 97 £19,000 £26,080 £37,000
8. Customer service 72 86 £16,000 £19,229 £25,000
9. Textiles & printing 72 77 £20,000 £28,297 £39,000
10. Secretarial and related occupations 71 91 £15,000 £20,642 £30,000
The top 10 countries and cities for Generation Z to start a career
For Gen Z looking at moving abroad to start a career, Bern in Switzerland ranks as the most popular choice. With 438 bars and pubs per 100,000 capita, it is the top choice for those wanting a vibrant social scene following the pandemic. While the rent borders on the expensive side at an average of £902.66, the above-average salary of £4,174 more than compensates for this.
Bogota in Columbia and Budapest in Hungary rank as the next top cities for Gen Z. Both cities boast a large social scene and affordable living costs for the younger generation who have yet to accumulate enough savings to facilitate extensive spending.
|Country||City||Population||Number of Bars/ Pubs||Bars/ Pubs per 100,000 Capita||Cost of Living||Average Monthly Rent Costs||Average Monthly Salary||Cost of a Bottle of Local Beer||Final Index|
|5. Mexico||Mexico City||21,918,936||48||0.22||£354||£356||£461||£0.79||5.88|
|8. Czech Republic||Prague||1,312,199||147||11.2||£502||£552||£1,099||£0.61||5.76|
The bottom 10 countries and cities for Generation Z to start a career
Reykjavík, in Iceland on the other hand, is one of the least popular cities for Gen Z to work in 2021. This is predominantly due to the lack of a social scene with only 4 bars and pubs per 100,00 capita. It also has significantly higher living costs in comparison at £880.28 and an average rent of £1,082 making it increasingly difficult to have spending money or savings.
Oslo and Dublin are the next unpopular cities for Gen Z to move post-Covid-19. Similarly to Reykjavik, Oslo offers little in terms of a social scene with 0.38 bars and pubs per 100,000 capita. While Dublin has a vibrant nightlife, the average monthly cost of rent, £1,288 eats through half of the average paycheck making excess spending money an ambitious feat for the younger generation.
|Rank||Country||City||Population||Number of Bars & Pubs||Bars and Pub per 100,000 Capita||Cost of Living||Average Monthly Cost of Rent||Average Monthly Salary||Cost of a Bottle of Domestic Beer||Final Index|
The top 10 companies that Generation Z want to secure an internship
Unsurprisingly, Google ranks as the most desirable internship for Gen Z’s to secure after their studies. Google receives over 2 million applications every year, and 1 out of every 130 applicants receives an offer for a position, making it 10 times harder to get into Google than Harvard.
This is followed by Apple and Microsoft which highlights the large tech corporations as the dominator for hiring the bright minds of the future. Tesla is the fourth most popular choice for internships and also one of the newest companies on the list, highlighting the tech billionaire CEO, Elon Musk’s profound influence on the younger generation.
|Rank||The Top Internships They Want|
|6||Goldman Sachs & Co.|
|10||The Walt Disney Company|
See the full data below
|Rank||Job Description (18-21 years)||Social Orientation||Face-to-Face Contact||Entry level Salary||Average Salary||Highest Salary||Percentage of Jobs Occupied by Gen Z||Overall Score|
|1||Elementary trades and related occupations||69||100||£33,000||£44,829||£64,000||2.4%||7.1|
|3||Health and social care associate professionals||92||100||£23,000||£30,004||£38,000||0.0%||5.8|
|4||Business and public service associate professionals||66||86||£32,000||£35,979||£89,000||3.2%||4.7|
|5||Business, media and public service professionals||58||92||£22,000||£35,495||£60,000||10.9%||4.7|
|6||Associate professional and technical occupations||53||93||£27,000||£40,317||£65,000||4.0%||5.1|
|7||Skilled construction and building trades||69||100||£17,000||£26,075||£40,000||0.0%||4.5|
|8||Science, engineering and technology associate professionals||51||92||£25,000||£37,528||£61,000||4.0%||4.6|
|10||Caring personal service occupations||76||97||£19,000||£26,080||£37,000||9.0%||5.5|
|12||Protective service occupations||77||93||£21,000||£29,813||£41,000||0.0%||4.5|
|13||Customer service occupations||72||86||£16,000||£19,229||£25,000||22.6%||5.2|
|14||Teaching and educational professionals||81||82||£21,000||£29,430||£42,000||0.0%||3.9|
|15||Science, research, engineering or technology analysts||52||92||£24,000||£31,000||£45,000||1.4%||4.0|
|17||Culture, media and sports occupations||69||87||£17,000||£24,829||£41,000||2.4%||3.8|
|18||Administrative and secretarial occupations||68||91||£14,000||£18,211||£21,000||8.9%||3.4|
|19||Secretarial and related occupations||71||91||£15,000||£20,642||£30,000||7.6%||3.9|
|20||Caring, leisure and other service occupations||64||89||£13,000||£19,238||£27,000||12.7%||3.5|
|21||Process, plant and machine operatives||58||93||£17,000||£22,322||£31,000||2.5%||3.8|
|22||Skilled metal, electrical and electronic trades||52||89||£18,000||£25,227||£38,000||5.4%||3.3|
|23||Textiles, printing and other skilled trades||72||77||£20,000||£28,297||£39,000||0.0%||3.1|
|24||Skilled trades occupations||51||79||£21,000||£25,323||£36,000||9.3%||2.8|
|25||Leisure, travel and related personal service occupations||86||90||£12,000||£17,770||£28,000||3.7%||2.7|
|26||Transport and mobile machine drivers and operatives||55||90||£18,000||£24,481||£33,000||2.0%||2.6|
|27||Skilled agricultural and related trades||36||85||£10,000||£21,116||£41,000||0.0%||1.6|