CRM software is a great tool for storing customer data, documents and interactions but it can also be used to manage campaigns and communications. Being able to communicate, track, monitor and record interactions with customers through email and SMS marketing can help you to convert leads and increase sales. Many CRM providers incorporate email marketing into CRMs, but SMS marketing is not so broadly included.
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Featured CRMs
If you are looking for CRM software that enables SMS messaging, you may want to ask the following questions:
- Can you send bulk messages?
- Can you send auto-responses?
- Can it help you handle inbound messages?
- Can you personalise messages?
- What are the costs of sending messages?
- How does the SMS functionality integrate with the CRM?
- Does it track campaigns and monitor responses?
- What other communication channels and campaigns does it support?
- What automation of tasks and processes does it offer?
- Does it integrate with third-party apps?
- What reporting facilities does it provide?
- Can you access the CRM through a mobile app?
- Do they offer a free trial or demo of their software?
Companies are ranked in no particular order.
1. Freshsales
- Offers a CRM with SMS integration
- Choose your own SMS provider
- Communication across other channels including email, phone, chat, WhatsApp and Zoom
- Custom sales activities, fields and modules
- Automate tasks and processes
- Tailor customer experiences and communications
- Monitor customer interactions
- Prioritise, track and monitor deals in pipelines
- Standard and custom reporting
- Offers a 21 day free trial
Website Freshsales CRM software
2. Zendesk
- Provides a CRM that includes text integration
- Can turn text messages into tickets automatically
- Send text messages to your customers with notifications or alerts
- Track customer accounts and sales
- Build and manage sales pipelines
- Monitor communications
- Integrates with third-party apps
- Provides a mobile app
- Forecasting and reporting functionality
- Offers a free trial and demo of their software
Website Zendesk CRM software
3. Keap CRM
- Offers a CRM that incorporates text messages
- Automate text messaging in campaigns
- Provides templates, link shortening and automatic opt-in
- Build personalised communications and campaigns
- Segment customers to do targeted campaigns
- Capture all communications, invoicing and payments in one platform
- Mobile app
- Integrates with over 2,500 apps
- Provides 24/7 support
- Offers a 14 day free trial and demo of their software
Website Keap CRM software
4. Agile CRM
- Offers SMS text messaging with their CRM
- Automate action or routing for inbound messages and auto-responses
- Send bulk and personalised messages
- Manage all contacts, appointments and communications
- Email management and campaigns
- Track and monitor sales
- Automate workflows
- Integrate with third-party tools and apps
- Advanced analytics, metrics and reports
- Offers a free account for up to 10 users
Website Agile CRM software
5. ServiceNow
- Provides integrations for all communications including SMS in their CMS
- An omnichannel solution that allows communication to move between channels
- Provides digital workflows to manage customer engagement
- Automate processes and increase efficiency
- Enables intelligent routing to send tasks to the best employees
- Monitor your services and identify issues faster
- AI-powered chatbot
- Aims to increase self-service
- Performance analytics and reports
- Offers a demo of their software
Website ServiceNow CRM software
6. InTouch
- Offers SMS marketing software that works alongside their CRM
- Send personalised messaging
- Create targeted SMS campaigns
- Email marketing
- Social media integration
- Web form integration
- Provides business tools to support sales and marketing
- Manage and monitor leads and sales
- Automate processes
- Offers a free trial and demo of their software
Website InTouch CRM software
7. Creatio
- Offers a CRM with SMS capability
- Run SMS campaigns with personalised communications
- Manage inbound messages
- Suitable for bulk, service and trigger messages
- Cross channel marketing
- Customer profiles and track engagement
- Manage processes and workflows efficiently through automation
- Email marketing
- Monitor and report on activity
- Offers a 14 day free trial and demo of their software
Website Creatio CRM software
8. SendPulse
- Provides a CRM with SMS integration
- Send SMS campaigns
- Communication personalisation
- Segment your audience
- SMS automation
- Email marketing
- Chatbots
- Improve collaboration between team members
- Reports and analytics
- Offers a free plan for up to 500 contacts
Website SendPulse CRM software