CRM software can assist hotels and the hospitality industry in better managing their customers and aid communication with clients to increase customer satisfaction and retention. It can be used to link systems and provide a central database of customers to be used at all customer touchpoints across your business and track preferences and monitor performance.
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Featured CRMs
When you are investigating CRM software for hotels and the hospitality industry you should look for the following key attributes:
- Does it cover all aspects of your business that you want to include as different software can provide cover for different aspects of hospitality?
- What communications channels does it support and whether it integrates with your website to collect data?
- Whether you can send email campaigns and track campaign success.
- What automations does it include?
- What integrations does it provide?
- Does it support compliance?
- What data analytics and reporting does it offer?
- Can you try the software for free?
Companies are ranked in no particular order.
1. Zendesk
- Offers hotel customer service software
- Supports customer service to guests before, during and after
- Boost satisfaction and improve customer retention
- Track customers using sign-in forms, surveys and email lists
- Email receipts
- Track additional requests to understand needs
- Post stay email surveys to collect feedback
- Integrated omnichannel communications
- Support through FAQs
- Offers a free trial of the customer service software
Website Zendesk CRM software
2. Capsule CRM
- Provides a CRM solution for hotels and hospitality businesses
- Build loyalty through enhanced customer experiences
- Customise records to include likes and dislikes
- Store a complete history of all interactions
- Personalise communications and send relevant offers
- Visualise projected income and areas generating revenue
- Monitor sales representative performance
- Manage and streamline guest bookings
- Integrate with third-party apps such as Xero, Microsoft 365, Wufoo Forms, Mailchimp, Zapier, Google Workspace
- Offers a 30-day free trial
Website Capsule CRM software
3. Access
- Offers CRM software for hospitality, retail and leisure sectors
- Track every guest interaction
- Enables you to connect, segment, engage and measure
- Feedback and enquiries
- Surveys and loyalty
- Track social posts, mentions, tweets and reviews
- Run campaigns and monitor results
- Offers over 70 integrations
- Gain insights from customer data
- Offers a demo of their software
Website Access CRM software
4. Cendyn
- Offers a cloud-based hospitality solution
- Supports marketing, sales, ecommerce and distribution
- AI-driven custom business intelligence solutions
- Combines data, AI and machine learning to deliver business insights to help decision making
- Guest intelligence to enhance the experience through the customer journey
- Build long-term relationships with guest
- Personalised multi-channel campaigns
- Scalable reservations and booking systems
- Revenue management and optimisation
- Supports chains through to boutique hotels
Website Cendyn CRM software
5. For-Sight
- Offers a CRM platform for marketing and hotel engagement solution
- Bring together data from multiple transactional systems
- Enhance your data and gain greater insights
- Maximise email marketing
- Create a central source of customer data to help improve guest experiences and support every hotel touchpoint
- Intuitive query engine to segment and target guests
- Build and automate relationships and loyalty through personalised communications
- Advanced marketing tools
- Measure and validate campaigns
- Offers a product demo
Website For-Sight CRM software
6. Quore
- Offers hotel management software
- Helps streamline hospitality processes and sanitisation
- Ensures seamless running of hotels
- Manage guest services
- Streamline asset tracking and preventive maintenance
- Communication more efficiently
- Manage housekeeping more effectively
- Track operations and gain insight to manage business decisions
- Mobile app available on iOS and Android
- Provides support 7-days a week
Website Quore CRM software
7. Telagus
- Offers a specialist CRM for the hospitality industry
- Monitor customer projects, queries and concerns
- Monitor analytics
- Gain insights on business performance
- Access marketing tools
- Create marketing campaigns
- Capture interest from your website, set up leads and capture email addresses
- Create a customer communication system
- Automate customer queries with simple scripts and chatbots
- Offers a 10-day free trial of their software and software demo
Website Telagus CRM software
8. Revinate
- Offers a dedicated Hotel CRM software
- Assists in building better relationships with guests
- Centralise guest data from multiple sources to get a holistic view
- Build guest profiles
- Gain data-driven insights
- Create campaigns and monitor engagement
- Run post-stay surveys
- Create loyalty schemes
- Personalise guest experiences
- Offers a demo of their software
Website Revinate CRM software
9. Pargesoft
- Offers a hospitality CRM solutions
- Based on Microsoft Dynamics 365
- Designed for hotels, restaurants and cafes
- Incorporates kitchens and food production
- Quality and process monitoring
- Works in compliance with legal regulations
- Applications tailored to the hospitality industry
- Monitor profitability and inventories
- Integrates with point of sale solutions
- Provides consultancy and training as well
Website Pargesoft CRM software
10. Hotel Perfect
- Specialises in providing software to support hotels
- Provides Guest Relationship Manager software
- Engage guests and build your relationships
- Tools and reports to measure digital conversations
- Capture data and build guest profiles
- Create retention by driving direct bookings
- Send personalised emails
- Provides a mobile concierge to support guests in accessing information
- Send mailshots with 30,000 emails per month allowance and branded templates
- Offers a demo of their software
Website Hotel Perfect CRM software